SMM Hamburg – this is how to gain maximum attention at the trade show + Maritime Leads

Introduction

SMM Hamburg is one of the world’s largest maritime trade fairs, a hub where innovation, technology, and industry leaders come together. It is an essential platform for companies looking to grow in the maritime sector.
So much for the advertising.

As an exhibitor, you pay a fortune for a square meter. Creating buzz before this trade fair is not only desirable but also crucial to ensure no opportunities are missed, and you get the most out of the maritime fair. By actively generating attention, you can reach potential customers even before the fair begins.

And you guessed it, this almost never happens in the maritime sector.

The relevance of SMM Hamburg is reflected in the increasing number of Google searches (+900%!). This means that more and more people are preparing for the fair and gathering information.

Do you want to take advantage of this development but have no idea where to start? In this article, we dive into the topics, keywords, and marketing strategies that will make your SMM Hamburg 2024 presence a success.

Looking for the free SMM template? click here

The Topics Visitors Come to the Fair for and You Can Align With

Just like at SMM Hamburg 2022, visitors will come together in 2024 to network, discover new technologies, and gain insights into the latest trends in the maritime sector. This diversity of interests offers companies a unique opportunity to strengthen their brand and make valuable connections. Here are some topics:

  • Innovation and Technology: New technological developments are always a major attraction at SMM. Whether it’s green shipping technologies, digitization, or new ship designs, innovation is a hot topic.
  • Sustainability: How can we smartly manage the impact of our industry? Thousands of visitors are pondering this question. Companies focusing on environmentally friendly solutions will certainly attract attention.
  • Networking Opportunities: Many visitors come to SMM Hamburg for networking opportunities. This can range from meeting potential customers to connecting with industry peers. Start working on this now. More on this later.

By actively engaging with these topics, your communication for SMM Hamburg becomes more effective and attractive to potential customers. How? Read on. In the next section, you will discover how LinkedIn and Google can play a role in this.

Why LinkedIn and Google Are Essential for Creating Buzz Before SMM Hamburg 2024

An important part of your preparation for SMM Hamburg is generating buzz around your participation in the fair. More importantly, what you will showcase there. Two platforms are crucial for this: LinkedIn and Google. Let’s see why.
LinkedIn, as the world’s largest professional network, offers an unparalleled platform to network with colleagues in the maritime sector, reach potential customers, and share thought leadership content. Consider that millions of maritime professionals worldwide are on this platform. It’s like an SMM fair, only on a larger scale.

While LinkedIn focuses on connecting with professionals in your industry, Google plays a key role in increasing the visibility of your products and services to a broader audience. Through search engine optimization (SEO), as described below, you increase your chances of appearing on the coveted first page of Google search results. The result is clear: more people see your content and eventually visit your booth during the fair. Start creating a landing page for the fair now. How? We’ll discuss that later in this article.

The Role of Search Algorithms and SEO in Your SMM Hamburg Success

Increasing visibility on both LinkedIn and Google requires a good understanding of how the search algorithms of these platforms work. These algorithms determine which content is shown to users based on various factors such as relevance, quality, and popularity.
For LinkedIn, this means that posts with a lot of interactions (likes, comments, and shares) appear higher in people’s feeds. In this ARTICLE, we explain how to achieve this.

Google’s algorithm is more complex and uses hundreds of factors to rank search results. However, some basic criteria remain the same: high-quality, relevant content that adds value for the Google user has a better chance of ranking high.

Using relevant keywords is just as important for Google SEO as for LinkedIn. By strategically selecting keywords and integrating them into your website content, blog posts, and meta descriptions, you increase your visibility by tens of percent.

Tip: These Keywords You Should At Least Use

To maximize your brand’s reach and visibility for SMM Hamburg 2024, it is crucial to strategically use certain keywords in your online content. Here are the main keywords you should use in your texts:

  • SMM Hamburg 2024
  • SMM Hamburg
  • SMM Hamburg location
  • SMM Hamburg exhibitors
  • SMM Hamburg Floor Plan
  • And alternate with German: SMM Hamburg Messe

These keywords can help you reach a broad audience interested in SMM Hamburg, even before the fair begins.
It is important to use these keywords but also to integrate them naturally into your content. Search engines like Google value content that is valuable and relevant to readers, so overusing keywords without context often backfires.

Always consider the user’s intent when writing. For example, someone searching for “SMM Hamburg Floor Plan” is likely someone who has already decided to attend the fair and needs specific information. On the other hand, someone searching for “SMM Hamburg” may be looking for general information about the fair.

By strategically using these keywords in your LinkedIn and Google content, you can position your brand as a valuable source of information for SMM Hamburg.

Optimizing Your LinkedIn Profile

An effective LinkedIn presence starts with an optimized profile. This helps you stand out to potential customers and visitors of SMM Hamburg. An optimal approach includes using relevant keywords and attractive content.
Keywords: LinkedIn functions, like Google, as a search engine. The algorithm ranks profiles based on relevance. By incorporating keywords related to the maritime industry and SMM Hamburg in your headline, summary, and experience sections, you can increase your visibility.

Attractive Content: Photos, videos, and presentations can make your profile more appealing. Consider adding visual content that showcases your involvement in the maritime sector or highlights from previous editions of SMM Hamburg.

Some specific steps for optimizing your LinkedIn profile are:

  • Use a professional profile photo
  • Create a catchy headline with relevant keywords.
  • Write a detailed summary describing your expertise in the maritime industry.
  • Add all relevant work experience, including your role in previous editions of SMM Hamburg.
  • Add attractive content such as videos or presentations showcasing your involvement in the maritime industry.

Leveraging LinkedIn Pulse

LinkedIn Pulse is a no-brainer for the maritime sector. Using this feature can help your company achieve thought leadership and valuable content distribution.
And the best part: LinkedIn Pulse articles often index better than the average maritime website. In most cases: much better.

To make the most of LinkedIn Pulse, start by creating relevant content. This can range from industry insights, case studies to previews of what visitors can expect during the SMM Hamburg fair. Don’t forget to add relevant keywords to boost SEO.

Share your content with your network and LinkedIn groups. This increases the chances of your posts being seen and shared by potential customers. Moreover, this stimulates interaction and discussion, contributing to your company’s visibility.

Also, add images, videos, and other document types to make your posts more attractive. This increases engagement and the likelihood of your posts being shared, leading to more visibility.

And then something about hashtags. Use hashtags to make your content easier to find. Suppose you sell maritime software, then these could be good hashtags for you: #SMM (6000 followers) #Hamburg #Maritime (71,000 followers) #Software (188,000 followers) #Technology (26,000,000 followers) #SMMHamburg2024 (just created this for the sector)

Finally, consistency is powerful. Regularly posting on LinkedIn Pulse helps build a loyal follower base.

Preparing for Success: Adapting Your Website and Advertising Campaigns to SMM Hamburg

Your LinkedIn profile plays a key role in creating buzz around SMM Hamburg. But more is needed for maritime attention. Two other essential factors are website optimization and targeted Google Ads campaigns.
The Importance of an Optimized Website

An optimized website increases your visibility, improves the quality of your leads, and strengthens your brand. Ensure that your website aligns with your activities on LinkedIn and ranks well in search results.

This means creating relevant content that aligns with what you share on LinkedIn. Use the same keywords and themes for a consistent message across different platforms. Also, ensure that your website is technically optimized for search engines, including factors like fast loading times, mobile optimization, and a secure HTTPS connection.

Strategies for Targeted Google Ads Campaigns

Targeted Google Ads campaigns can also help ensure maximum visibility in the run-up to SMM Hamburg. Here are some strategies to keep in mind:

  • Keyword Research: Determine the keywords you want to rank for in Google Search. These can be general terms like “maritime technology” or specific terms like “SMM Hamburg 2024”.
  • Ad Creation: Create compelling ads that convey your message and capture your audience’s attention. Ensure your ads align with the search intent of your keywords.
  • Landing Page Optimization: The page your ad leads to must be relevant to the ad itself and the keywords used. An optimized landing page can increase the chances of conversions.
  • Bidding Strategy: Determine how much you are willing to pay for each click on your ad. Ensure a broader, truly maritime keyword batch for maximum reach.

How You Can Use LinkedIn and Google for Maximum Effect

A smart combination of LinkedIn and Google is essential to be consistent in your message and brand appearance. Both platforms have their own advantages, but when used together, they can increase your visibility and influence towards SMM Hamburg.

LinkedIn: Profiling Yourself as an Expert and Sharing Content with Professionals

LinkedIn is a fantastic platform to establish yourself and your maritime company as experts and to share content with a professional audience. This can be further strengthened by using LinkedIn Pulse articles. These posts can be shared within and outside your network, allowing you to share valuable insights that resonate with your audience.

SMM: Post Boosting & LinkedIn Ads

Also, use LinkedIn Post Boosting and LinkedIn Ads to further expand your reach. With Post Boosting and LinkedIn Ads, you can promote important posts to a larger audience. Make sure you fully understand the maritime sector within the LinkedIn Campaign Manager; otherwise, you risk wasting thousands of euros on costly marketing budgets.

Google: Search Engine Optimization and Google My Business Increase Your Visibility

In addition to LinkedIn, Google is also key for maritime attention, especially if you focus on SMM (or another fair). By optimizing your blog posts for search engines (SEO), you increase your visibility in search results. This means using relevant keywords, creating quality backlinks, and regularly publishing new, relevant content.

“ADVICE: A crucial, but often forgotten part of Google, is the Google My Business profile. Including relevant information in your business profile can increase your company’s awareness and show that you are at SMM and what you will showcase there.”

Combining these two platforms can significantly contribute to generating buzz around SMM Hamburg. Here are two steps to achieve this:

  1. Write a LinkedIn Pulse Post: Share your insights about the maritime industry or the technologies you will showcase at SMM Hamburg. Optimize your post with relevant keywords.
  2. Optimize Your Blog Post for Google and Add Content to Your Google My Business Profile: Publish a customized version of your LinkedIn Pulse post on your website to improve SEO and add relevant content to your Google My Business profile. This may include adding extra keywords, internal and external links, and optimizing meta descriptions.

Practical Tips to Get Started Right Away for SMM Hamburg 2024

We know it can sometimes be challenging to find that ideal hook. To not give away everything in your posts. But now that the search volume for, for example, SMM Hamburg 2024 is rising, the urgency is growing: Take action now to build your online visibility with these tips:

  • Search Engine Optimization (SEO): Create a landing page or at least a news item mentioning that you are at SMM and what you will showcase there. And most importantly: why should the reader visit you? For example, put a first concept of your new product online. Not showing anything new? No problem. Show some cool actions you will do in Hamburg. Actions that are not to be missed.
  • Google Ads: Increase your visibility with targeted ad campaigns containing relevant keywords. Do you want to be seen by SMM visitors? Then you have read in this article which keywords to include in your text.
  • LinkedIn Content: Engage your network by regularly posting content on LinkedIn. Think of updates about your preparations for SMM Hamburg 2024 or insights from the maritime sector.
  • LinkedIn Pulse: Share content that strengthens your position as an expert in the sector. This helps generate buzz.

Ensure all your actions on LinkedIn and Google reinforce each other and are consistent in branding and messaging. This way, you build a strong online presence that appeals to the right audience for SMM Hamburg 2024.

Case Study: How InMaritiem Helped a Client Generate Pre-Event Attention for a Fair

InMaritiem helps maritime companies with visibility on LinkedIn and Google, among others. Let’s see how we helped a client gain visibility and leads around a maritime fair.

  • Optimizing the client’s LinkedIn and Google activities. This included updating the LinkedIn profile with relevant keywords and regularly posting updates with attractive content about the upcoming fair participation and product demos.
  • Result: We saw a significant increase in followers and engagement on LinkedIn, as well as improvements in Google visibility.
  • Running targeted Google Ads campaigns around keywords related to the fair and the client’s products.
  • Result: There was a strong increase in website traffic, with many visitors clicking through from Google Ads for a limited budget.
  • Leveraging LinkedIn Pulse to share thought leadership content and increase engagement.
  • Result: The articles on LinkedIn Pulse attracted many readers and shares, thus a lot of visibility.

Thanks to these coordinated strategies, the client was able to generate significant buzz before the fair and promote product demos. Do you want to discover what InMaritiem can do for you? Feel free to contact us to ensure your product gets the attention it deserves.

Conclusion

The upcoming edition of SMM Hamburg Messe offers you as a maritime company a unique opportunity to increase your presence and influence in the maritime industry. It is crucial to leverage the momentum of the online buzz and attract visitors to your SMM Hamburg Location before the fair.

  • Implement the discussed strategies and start building your online presence today.
  • Leverage LinkedIn to showcase thought leadership and use SEO for better findability on Google.
  • Optimize your website and ensure seamless integration with your LinkedIn content.
  • Implement targeted Google Ads campaigns that match your audience’s interests.

InMaritiem is ready to support you. With our expertise in maritime marketing, you can rely on a partner who knows how to generate attention before the fair and maximize your investment in SMM Hamburg. Contact InMaritiem and discover how we can help you succeed at one of the world’s largest maritime trade fairs.

Free SMM Hamburg 2024 Template

Do you want to start advertising on LinkedIn around the SMM MESSE? Or do you want a professional image for your post? Then download the free template for Photoshop here and easily customize it with the structured layers. Add your services, brand colors, and fonts, and you’re done. Great, right? Click here to start the download:

SMM template custom styling?

For 129 euros (ex. VAT), we create your advertisement with the above template. Send us your:

  1. tagline,
  2. 3 benefits
  3. website URL
  4. booth number (if available)
  5. logo
  6. font (if known)

to: [email protected]
And we will get to work for you.

From 12,000 post views + Free SMM template custom styling?

That’s possible! If you choose a Business or Pro Package from InMaritiem, we will create your SMM template for free. And the best part: your template gets at least 12,000+ views by your potential visitors.
Compare the packages here for attention on SMM.

Questions? Feel free to contact us: [email protected]

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