5 Tips for Combining LinkedIn and Google for Maximum Maritime Visibility

Introduction

A strong presence on LinkedIn and Google forms the basis for maritime visibility and ultimately business growth. These platforms are essential for building a strong brand and achieving business success. But the question is: how do you make a strategic connection between these two platforms? And what is the role of your website in all of this?

By cleverly combining LinkedIn and Google, your visibility can significantly increase. And this applies not only to the maritime sector. Think also about healthcare, IT, or one of the other specific sectors such as justice, security, and public administration; each sector has its own dynamics and requires specific approaches to fully benefit from digital visibility. Today, we will focus on the maritime sector and take this industry as an example.

It is important for your visibility that as a marketing professional, you consciously combine and connect the strengths of these platforms for increased visibility and strong sales growth. You can read more about how to do this in this article.

1. Optimize your personal and business LinkedIn profile for better maritime visibility in Google search results

An important aspect of maritime visibility on the web is to make optimal use of LinkedIn and Google. It starts with an optimized LinkedIn profile.

Make sure your LinkedIn profile is fully filled out with relevant information about yourself and your company. This includes your current position, education, skills, as well as recommendations and projects you have worked on. A complete profile definitely catches the attention of Google’s search algorithms.

Just search for: “maritime sector on LinkedIn

On Google’s first page, you will see the website of MaritimeIn and the LinkedIn Pulse post from the same company.

In addition, it is important to use targeted keywords in your profile text, summary, job titles, and skills. These keywords help to highlight your profile when someone searches for these topics on Google. For example, if you work in the maritime sector, use words like maritime, shipbuilding, innovation in your profile.

Add valuable links to external sources to validate and strengthen your expertise. This can be a link to a blog post you have written or a project page showcasing your work.

Lastly, make use of hashtags (#hashtags) in the text of your profile and on your business page. Hashtags are highly discoverable by Google and can help improve the visibility of your profiles. A tip here is to arrange the hashtags in the correct order. So instead of #innovation #Shipbuilding #maritime, it should be: #maritime #Shipbuilding #innovation. This way, it becomes more readable in the Google search results. Oh yes, use a minimum of 3 and a maximum of 5 hashtags.

By following these steps, your LinkedIn profile can become a valuable tool to enhance your online visibility and showcase your expertise in your specific industry.

2. Sharing sector-specific content on LinkedIn to increase visibility + indexability 

Consistently publishing news, articles, and blogs on LinkedIn is essential to demonstrate your knowledge and leadership within your field. This process serves several important functions:

  • Showcase Your Expertise: By regularly posting about relevant topics within your specialization, such as maritime, healthcare, and other sectors, you build a reputation as an informed source.
  • Create Targeted Content: Focus on subjects that resonate with your network and align with the needs of your audience. This positions you as an authority in your field.
  • Strategic Hashtags: Use hashtags that are relevant to your content to increase discoverability. This tactic not only helps within LinkedIn but also in Google search results. See the example above.
  • Encourage Interaction: Asking questions and responding to comments creates engagement and stimulates interaction, which can further increase the visibility of your posts.
  • LinkedIn Pulse: Make use of this lesser-known feature on LinkedIn. Articles published via LinkedIn Pulse are often seen as reliable by Google, which frequently leads to better discoverability and therefore visibility + sales opportunities.

3. An Optimized Website as a Linking Factor Between LinkedIn and Google

A crucial element between LinkedIn and Google is your website. It serves as a bridge between your activities on both platforms. To effectively establish your online presence, more is required than just visibility on social media; your website also needs to be well-optimized for search engines in order to reach potential customers. Below you will find strategies for optimizing a website, with the aim of creating synergy between LinkedIn activities and Google visibility.

Implementing SEO Techniques

  • Use relevant keywords in meta tags, including titles and descriptions that clearly summarize the content of the page.
  • Use these keywords in headings (H1, H2, H3) to provide structure and relevance. It will also make your text more scannable.
  • Provide alt texts for images; this not only enhances accessibility, but also increases the chances of images appearing in search results. And they are being shown more and more, because humans are inherently visual.

Optimize Website Performance

  • Ensure that the loading time is fast; slow websites lead to higher bounce rates and lower rankings in Google. Want to check how your website performs? You can do it here: https://pagespeed.web.dev/ Ideally, all circles should be green here, and the ‘performance’ score should be at least 80%.
  • Implement a mobile-friendly design; an increasing number of users browse through mobile devices, which Google recognizes by ranking mobile-friendly sites higher. That template is used by Google as a basis for measuring the speed and other parameters of your website.
  • Build a network of strong, high-quality backlinks; links from reliable sites to your website increase authority.
  • Diverse sources such as industry organizations, news platforms, or educational institutions are valuable for building these links. Consider Maritime Executive, Marinelink, and Maritiem Media.

Many companies underestimate the importance of their website. Insufficient attention to SEO or the choice of one of those standard themes (which are not search engine-friendly) leads to reduced visibility. Standard CMS solutions that are poorly indexable can result in missed sales opportunities. That is why investing in a well-optimized website is essential; it forms the backbone of online success. The direct result of this is a stronger online position where both LinkedIn activities and Google search results mutually reinforce each other.

Maritime backlink services are scarce, but they certainly exist. Like this option: Click here for MaritimeIn’s maritime backlink service.

4. Run targeted ads using LinkedIn & Google Ads

When combining LinkedIn and Google for maximum visibility, targeted ads are a powerful tool. The success of advertising campaigns depends on strategic planning and continuous optimization. However, it is important to understand that LinkedIn and Google serve different purposes in a marketing strategy.

LinkedIn is an excellent platform for creating awareness and positioning your company or brand as an authority in your industry. It allows professionals to share valuable content, showcase their expertise, and build relationships with other professionals and companies in their sector.

On the other hand, Google is primarily used as a sales channel. By using targeted search ads, companies can directly offer their products or services to users who are actively searching for what they offer. So it’s a more direct approach, focused on driving conversions and sales.

In short, while LinkedIn focuses on building relationships and authority, Google is more focused on direct sales.

So make use of the power of both platforms.

5. Analyzing and optimizing performance data for continuous improvement

Accurately measuring and interpreting performance data is crucial for refining online marketing strategies. Both LinkedIn and Google provide comprehensive analytical tools that provide insights into how content and ads are performing.

LinkedIn Analytics

LinkedIn Analytics provides insights into profile views, engagement with published content, and demographic data of the audience. This information is essential to identify which types of posts resonate with the target audience and which topics or formats are less effective.

Example: An article about innovations in the maritime sector or a news item about a current topic can generate a lot of interactions (likes & comments), indicating that content in this direction is valuable to your followers.

Google Analytics

Google Analytics is essential for tracking organic and paid search traffic coming from LinkedIn to the website. It also shows how visitors interact with the site and how effective Google Ads campaigns are in generating traffic and conversions.

By comparing both sets of data, correlations can be discovered between LinkedIn activities, Google activities, and website performance. This enables companies to adjust their strategies based on concrete data. Experimenting with new approaches, such as modifying keywords or changing content formats on LinkedIn, can then help further increase visibility and engagement.

Implementation tip: If data analysis shows that certain keywords lead to more website visits, they can be integrated into future LinkedIn posts or Google Ads campaigns.

This ongoing cycle of analysis and optimization ensures that online marketing efforts continue to evolve and improve, always tailored to the specific needs and behaviors of the target audience.

Bonus tip: Save money by using experts (like MaritimeIn)

Building a strong online presence through LinkedIn and Google can be complex. Especially when the goal is to increase visibility and sales in the maritime sector. Here, specialized maritime knowledge plays a crucial role.

MaritimeIn bridges the gap between the need for awareness on LinkedIn and campaigns on Google, while combining it with knowledge of the maritime sector. With expertise in LinkedIn Ads, Google Ads, and website optimization, MaritimeIn can provide an integrated approach that delivers results without breaking the bank. In fact, the integrated approach can save money and generate more sales.

Benefits of partnering with MaritimeIn:

  1. Knowledge of the maritime sector: MaritimeIn understands the unique dynamics and needs of maritime companies. The Google Ads keywords have a 100% maritime focus, and the LinkedIn Ads are run in a 100% maritime algorithm.
  2. Specialized campaigns: Development of targeted LinkedIn Ads and Google Ads campaigns that resonate with the intended maritime audience.
  3. Website synergy: Creating a seamless connection between LinkedIn, Google, and your website, converting visitors into leads.
  4. Cost efficiency: Competitive rate for services, resulting in a better ROI for your marketing expenses.
  5. Custom packages: Ability to choose from different packages tailored to your specific goals and budget.

About MaritimeIn: Marketing agency for the maritime sector

MaritimeIn aims to achieve 100% reach on LinkedIn, Google, and in the media specifically for the maritime sector. This is made possible by:

  • A team of experts with in-depth knowledge of online marketing in the maritime industry.
  • The application of advanced SEO techniques for websites, ensuring visibility not only on social platforms but also on Google.
  • The use of thoughtful content strategies to establish authority within the sector.

Whether you are a maritime startup or an established company, MaritimeIn ensures that your target audience can find and recognize you. This leads to increased engagement, better visibility, and ultimately, increased sales.

By partnering with experts like MaritimeIn, you can focus on what truly matters: running and growing your business while professionals handle the complex triad of LinkedIn, Google, and your website.

Go for MaritimeIn– The marketing agency for the maritime sector – let us bridge the gap between your online efforts and the tangible results you are seeking within the maritime sector.

Conclusion

By combining the strengths of LinkedIn and Google, you can create an impressive online presence that is specifically tailored to your industry. Whether it is the maritime sector, healthcare, trade and services, IT, justice, safety and public administration, environment and agriculture, media and communication, education, culture and science, engineering, manufacturing and construction, tourism, recreation and hospitality or transport and logistics.

Here are some important steps you can take to increase your online visibility:

  1. Optimize your LinkedIn profile: Make sure your LinkedIn profile is fully filled out with relevant information. Use targeted keywords in your profile text, summary, job titles, and skills to improve your visibility in Google search results.
  2. Share content on LinkedIn that is interesting to your followers: Regularly publish news, articles, and blogs on LinkedIn to establish yourself as an expert in your industry. Use strategic hashtags to increase the discoverability of your content.
  3. Optimize your website: Improve the ranking of your website in Google through SEO techniques. This includes using relevant keywords in meta tags, headings, and image alt texts. A fast loading time and mobile-friendly user experience are also important.
  4. Collaborate with influential individuals: Involve key figures in your field of expertise in your online presence. This can be done on both LinkedIn and Google to expand your reach.
  5. Analyze and optimize your performance data: Utilize the available data to continually grow in terms of visibility and impact.

By following these steps, you will be able to maximize the potential of LinkedIn and Google for optimal online visibility.

Frequently Asked Questions

How do you optimize your personal and business LinkedIn profile for better visibility in Google search results?

Ensure that your LinkedIn profile is fully filled out with relevant information about yourself and your company. Use targeted keywords in your profile text, summary, job titles, and skills. Add valuable links to external sources to validate and strengthen your expertise. Use hashtags, as they are highly recognized by Google. Tip: Place them in the correct order. For example, instead of #innovation #maritime #shipbuilding, use #maritime #shipbuilding #innovation. This makes it easier to read in the Google results.

How to share high-quality content on LinkedIn to increase visibility and indexability?

Publish regular news, articles, and blogs on LinkedIn to showcase your knowledge and thought leadership in your specific field. Focus on relevant topics within your niche and specific sectors such as maritime, healthcare and wellness, trade and services. Use strategic hashtags to enhance the discoverability of your content. Encourage engagement by asking questions and responding to comments from your audience. Utilize LinkedIn Pulse, which is the article section on LinkedIn that is recognized as an authority by Google.

How can an optimized website serve as a connection between LinkedIn and Google?

Implement SEO techniques, such as using relevant keywords in meta tags, headings, and image alt texts on your website. Ensure fast loading speed and a mobile-friendly user experience for your site. Build high-quality backlinks from diverse sources to strengthen your online authority.

How to run targeted ads using LinkedIn & Google Ads?

When advertising on Google, start by creating a comprehensive list of relevant keywords. If they align with your campaign on LinkedIn, you will have a competitive advantage. Continuously monitor and optimize the performance of your ads to achieve maximum return on investment. Explore other ad formats as well, such as display ads and video ads, to increase your visibility.

How to analyze and optimize performance data for continuous improvement on LinkedIn and Google?

Utilize the statistics and insights provided by LinkedIn for Business regarding profile views, content engagement, and audience demographics to determine what works and what doesn’t. Use tools like Google Analytics to track organic search traffic from your LinkedIn company page to your website and measure the effectiveness of your Google Ads campaigns. Based on your findings, adjust strategies and experiment with new approaches to enhance your overall visibility.

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